New campaign of content and form for Xing
The agency Inhalt und Form is implementing a campaign for Xing that is intended to bring more awareness to the professional network.
![xing_05[2][1]](https://www.markt-kom.com/wp-content/uploads/2021/02/2019-06/xing_05%5B2%5D%5B1%5D.jpg)
"That's what Xing does": The agency Inhalt und Form is launching an awareness campaign together with Xing Switzerland. The campaign shows how Xing can help you find your dream job. In the search for the right job, six protagonists answer the question "What does Xing do for me?
Digital advertising media are used to showcase the content, functions, and tools that Xing offers its users, and job seekers in particular, for this purpose: Free access to employer reviews, salary comparison, tips and guides, and an individually searchable job portal. The campaign will be played out from the end of May to mid-June via display ads, social media and digital out-of-home throughout German-speaking Switzerland.
Responsible at Xing: Sabina Neuhaus (overall responsibility), Valeria Happel (junior marketing manager), Xenia Waltenspül (marketing student). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Marcus Josty (Creative Director), David Hugentobler (Creative Director Text), Lukas Maisel (Text/Concept), Mato Bilic (Animation and Graphics), Manuela Marty (Project Management). Direction and production: Rico Rosenberger, Rosenberger Photography.
