New for Swisslos: Sporttip advertising with live odds
On match days for the Swiss women's national team, Sporttip is launching a new campaign featuring dynamic advertisements that display the current betting odds for each game.
The odds are updated every 60 seconds via a live feed, and the ads are played out on digital out-of-home screens and with large-format online advertising media. In addition, TV spots and mobile bike boards are used in Basel, Bern and Zurich.
The campaign runs until the European Championship final on July 27 - hopefully with the Swiss ...
Responsible for the implementation Neu Creative Agency (creation), Detail and Publica4 (realization) and Zip Media (media) . Production Brand film; Director: Jordan Hall
