Neu and Wingo discover a new bird species
For Wingo’s current summer campaign, Neu Creative Agency is focusing on eye-catching visuals, humorous testimonials, and the brand’s first 5G offering. The campaign centers on pink flamingos—and their extended species, the «FlaWingos.».
Wingo is kicking off the summer season with a strikingly staged campaign. With the "FlaWingo Summer Deals", the Swisscom-owned full-service provider is not only launching new offers for mobile, Internet and TV, but also a humorously staged world of characters.
In addition to the well-known testimonials Charles Nguela and Alexandre Kominek, this time the campaign focuses on several flamingos and the so-called "FlaWingos": an in-house creation that, according to the campaign, can be recognized by their "hot summer deals". Otherwise, the brand image remains true to the familiar mix of self-irony, striking storytelling and visual exaggeration.
The video spots were produced in several versions: 20- and 6-second spots for YouTube and cinema, 10-second spots for digital out-of-home as well as additional online and mobile formats. The campaign is complemented by traditional outdoor advertising.
A first for Wingo: mobile subscriptions with 5G speed are being offered for the first time. The aim is to provide a high-performance mobile offering that, according to the campaign promise, "can surf at least as fast as a flamingo can fly".
Client: Wingo. Production: Chocolate Films; Director: Zweihund; Photography: Dan Cermak. Responsible at Neu Creative Agency: Adrian Staehelin, Sandy Pfuhl, Nicole Vizcardo, Adriana Stepanov, Bettina Beyeler, Adam Schwarz, Andrea Braschler, Simon Rehsche.
