New and the post office turn Livesystems into Love Systems
On Love Letter Day, Swiss Post is using digital billboards to communicate various expressions of love. Neu Creative Agency is responsible for the implementation.
Thursday is World Love Letter Day. Swiss Post and the Neu agency are using this occasion for an activation as part of their image communication. The writing of letters is recalled with various subjects as the most personal, emotional and accurate way to express words of love. In addition, the letter is absolutely stress-free for everyone involved - an absolute USP, for example compared to expressions of love in public spaces. The Neu agency generated 100 percent of the subjects using AI.
To make efficient use of the relevance of the specific date, the campaign only runs for exactly one day, but still reaches the Swiss population nationwide in real, physical everyday life.
This is made possible by the use of digital advertising space from Livesystems. The DOOH sites of the out-of-home advertising marketer thus become "Love Systems" for a day. Swiss Post is also activating the campaign via its own social media channels.
Responsible at Post: Janina Gasser (Social Media Manager), Michel Sulser (Team Leader Themes & Campaigns). Responsible at Livesystems: Musa Ucar (Key Account Manager). Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Sandy Pfuhl, Adam Schwarz, Elif Soysal, Maison Fitzgerald, Fadi Nemr.
