Neu and Bank Cler with a euphoric countdown to the turn of the year
Bank Cler activates its image campaign with a New Year's Eve film and other measures. Neu Creative Agency is responsible for the implementation.
People who have their finances in order live better lives in many respects. Bank Cler presents the many positive effects in its image campaign launched in summer 2024 with a humorous film series, among other things.
At the end of the year, the bank and its core agency Neu Creative Agency activated the communication platform with various measures. To this end, the bank places the topic of finance in the context of a New Year's Eve party. The main protagonist is a young man who starts the countdown to the new year a little early - and loudly - and thus irritates his fellow revelers. The message is that those who have their finances in order will also celebrate the New Year more euphorically. The film gained widespread visibility on YouTube and Instagram between Christmas and the end of the year.
In the final weeks of the year, a series of display banners also placed the topic of financial well-being in the context of other seasonal themes and encouraged people to take advantage of Bank Cler's advice as a first step towards the benefits of regulated finances.
Even easier to digest than the banners are various content formats that continuously address different aspects of financial well-being in a surprising and entertaining way on social media.
The campaign is activated continuously and picks up on current events and target group-specific topics. The measures range from the image level to the promotion of individual Bank Cler offers.
Responsible at Bank Cler: Gregor Eicher, Barbara Tanner. Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Sandy Pfuhl, Adrian Staehelin, Elif Soysal, Pian Gumpp, Fabienne Schoberth, Romana Schmidtpeter, Fadi Nemr. Directed by: Samuel Morris. DOP: Fabio Tozzo. Film production: Marty Trezzini. Production: Gianluca Trezzini, Yves Marty. Sound: Dubdub.
