Newly launched the stock exchange to play
With the support of the Neu agency, the business medium Finanz und Wirtschaft is promoting the launch of a stock market game in which everyone can try their hand at being an investor.
Since mid-October, more than 15,000 players have been competing in the stock market game of the business medium Finance and economy in investing. In the game, a portfolio can be put together from SMI stocks and actively managed. In addition to weekly winnings, the main prize is 10,000 Swiss francs. This prize is awarded to the player who achieves the best performance with his portfolio after eight weeks.
The campaign to promote the stock market game was created by the Neu agency - formerly Heimat Zürich (Werbewoche.ch reported). Target groups are addressed via digital channels and advertisements with performance measures designed to motivate them to register.
Finance and economy belongs to Tamedia. The medium, which specializes in business news and background information, wants to reach new target groups with the stock market game and motivate them to engage with content from the world of business. As part of the stock market game, players are therefore given ongoing access to editorial content that opens up an in-depth perspective on economic topics and is thus intended to facilitate conscious decisions in the management of the game portfolio.
Responsible for Finance and economy: Moritz Ackermann, Britta Mickeler. Responsible agency: New. Media: Webrepublic.
