New for Wingo: Here you can get "everything"

It's raining promotions around Black Friday again this year. Wingo is also taking part - and is promoting this with a campaign by Neu. The agency combines product focus and entertainment with concrete offers, with the protagonists Charles Nguela and Alexandre Kominek moving through different settings to give the storytelling different chapters. And present what Wingo offers: everything. "Everything"-branded props serve as a visual anchor that runs through all campaign assets.

In the 30-second long version, all promotional offers are given a stage. However, separate films were also produced from the individual scenes, each of which functions as a fully-fledged advertising medium for the individual products. Wingo and Neu thus cover the entire conversion funnel - from positioning and publicizing Wingo to the products and the performance level. Short assets are used at this level, which are played out specifically for individual target groups and at various everyday moments.

Wingo has been positioning itself as a full-service provider with its "everything" platform since September, and this is now being continued for the important bargain season around Black Friday and Cyber Monday.

Client: Wingo; Film production: Chocolate Films; Director: Gregor Brändli; Photo production: Chocolate Films; Photography: Antony Tache; Media: Mediaschneider; Creative agency responsible: Neu.