New for Bank Cler: a more relaxed life with regulated finances
Bank Cler launches its image campaign. The focus is on the benefits of financial well-being. The campaign was implemented by Neu Creative Agency.
Because money is known to play a role in life almost always and everywhere, the way we handle our finances has far-reaching consequences. These go beyond the account balance and the resulting financial opportunities: those who have their finances in order, know what to do with them and are prepared for the unexpected generally live better lives. How this affects everyday life and quality of life is the focus of Bank Cler's new image campaign, for which the core agency Neu Creative Agency is again responsible. Four films and a feature-length version, which run on TV, in cinemas, online and in various formats via other channels, kick off the campaign by showing the many ways in which people benefit from financial well-being. The films were produced by Czar and directed by Kai Schonrath.
"Time to talk about money" enters the next round
Bank Cler's communication platform "Time to talk about money", which has already been used for seven years, has been given another chapter with the new focus topic, which is intended to further increase brand awareness and differentiation with ongoing storytelling and holistic activation along the customer journey. With this campaign, Bank Cler is addressing a topic that combines the attitude "Time to talk about money" with a message of benefit. The communication of offers can be integrated under this overarching promise, which should further increase relevance for the target groups.
Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler, Sarah Braun. At Neu Creative Agency: Nico Ammann, Simon Rehsche, Fabienne Schoberth, Adrian Stähelin, Sandy Pfuhl, Romana Schmidtpeter, Andrea Braschler, Adriana Stepanov. At CZAR FilmKai Schonrath (director), Robbie van Brussel (DOP), Florian Nussbaumer, Sandy Blum, Nadia Staehelin Media: phd Switzerland.
