Reflecting on retirement planning with Heimat and Bank Cler
In a new online campaign by Bank Cler, people are thinking about their retirement planning.
Whether at work or in our free time, our modern lives are full of exciting challenges. In most cases, there is not enough time in everyday life to think about retirement planning with securities. However, there are a number of decisive advantages to addressing this issue at an early stage.
In order to explicitly draw the attention of a younger target group, Bank Cler has now launched a campaign consisting of online films and other digital measures.
In the three films, which are used on YouTube, Facebook and Instagram, various testimonials - a climber, a downhill biker and a barista - reflect in their authentic living environment on financial security in old age. In the process, various advantages of long-term retirement planning with securities are addressed: less risk, higher potential returns, and the opportunity to invest sustainably.
The powerful message: enjoy your life in the here and now, but don't forget to plan in time for the retirement provisions that are right for you.
Responsible at Bank Cler: Gregor Eicher (Head of Marketing), Barbara Gürtler (Branding), Markus Wittenbecher (Head of Sales Marketing), Nina Kipfer (Sales Marketing). Creative agency: Home Zurich. Film production: Dynamic Frame.
