After Ikea, another company takes a political stand with Freitag

After the Swedish furniture store Ikea, which campaigns for extended paternity leaveFriday, another company is taking a political stance on the referendum weekend of September 27. An initiative is calling for more and safer cycle routes through Zurich. It calls for a continuous network of 50 km of safe cycle routes, mainly on neighborhood streets. These should be largely free of car traffic and have right of way over cross roads. "For the commuting part of the F-Crew and for the future of our city, we would also like to give cycling a voice from the business world," writes Freitag, a company that produces bags from old truck tarpaulins, on its website. "It's still quiet, but perhaps companies with more powerful bodies will soon join in, so that you'll soon feel like you're in Copenhagen or Amsterdam when you're pedaling through the city."

To make the message clear, Freitag has placed a more than prominently visible slogan at the Freitag Flagship Tower: "Ja sicher" ("Yes, sure") is written in oversized letters on the containers stacked up to form the tower on Geroldstrasse near Hardbrücke station.