Mygosh brings more thrust to the energy transition for Groupe E
New solutions are needed to ensure the energy transition is achieved in a timely manner. Groupe E encourages people to rethink and take action—with a promotional video created by Creative Director Olivier Girard and directed by Mygosh.
Groupe E is launching a new campaign under the premise "Your future is our present". For the energy transition to achieve its ambitious goals, habits must now be changed, decision-making processes accelerated and energy better utilized. Groupe E is taking on these challenges and is encouraging customers to join Groupe E on its journey with an image film - for new solutions, for better energy management, for families, companies and entire cities.
The campaign was developed by Urs Vogt and Gilles Allemann at Groupe E, under the direction of Olivier Girard, Executive Creative Director at Studio M&C Saatchi in Geneva, and realized by the film production company Mygosh in Zurich. Nabil Senhaji directed the film and Vincent Calmel realized the photo campaign.
After a month-long casting in Switzerland, France and Belgium, the young actress Lorianne Klupsch was signed as the lead actress. "The result is a very poetic film that conveys Groupe E's brand strategy in a sympathetic and understandable way," explains Lamar Hawkins from Mygosh.
MYGOSH_GROUPE_E_Future_60s_French from MYGOSH on Vimeo.
Responsible at Groupe E: Urs Vogt (Marketing Director), Gilles Allemann (Responsable Marketing Services). Responsible at M&C Saatchi: Olivier Girard (Creative Direction). Responsible at Mygosh: Lamar Hawkins, Ilonka Galliard, Natali Sussman (Executive Producers), Nabil Senhaji (Director), David Montcher (Cinematography), Clément Simounet (Music), Vincent Calmel (Photography), Azimut (Production Management & Post Production).
