MRB and Volg invite to the big Chörblibingo
Volg Chörblibingo turns every visit to Volg into a chance to win until the end of October. The digital promo implemented by Metzger Rottmann Bürge extends the image campaign cross-medially and uses familiar faces from the TV commercials.
From May to October, Volg customers can win prizes every month at Volg-Chörblibingo. To win a prize, a photo of a filled shopping basket must be submitted to the Volg.ch/bingo uploaded. The Volg private label products purchased in the Chörbli are then compared with the winning products in the drawing show. The more matches, the higher the chance of winning.
MRB conceived and realized the digital promo as part of the cross-media image campaign for the countryside retailer. Familiar faces from the image films play a central role in the campaign. Volg employees Ramona and Dario swap their work clothes for a gala outfit and appear as the show's moderating duo. There, with lots of glitter and glamour, they will draw the winning products from a golden chörbli.
The new drawing shows are published on social media on the last Friday of each month. After that, it's up to the participants to get active and compare the winning products with the items in their own photos. If a product matches, you can report Chörblibingo on the website. If several participants have entered bingo, the winner will be decided by lot.
Responsible at Volg: Tamara Scheibli (Head of Communications/Advertising), Alina Dittli (Project Manager Social Media). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Roman Steinacher, Sebastian Lorez, Silvan Metzger (consulting), Carol Hämmig (digital), Frederick Rossmann, Fabian Zahner, Martin Arnold (creation), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (realization/production). Responsible at Plan B Film (film production): Chris Niemeyer (director), HC Vogel, Jessica Sonderegger (producers). Responsible at Agentur Koch (website): Bea Kabosch (Project Management), Michael Koch (Digital Direction).
