MRB clears up the misperception of the Swiss family
Schweizer Familie is an integral part of the Swiss media landscape. A campaign by MRB Metzger Rottmann Bürge refreshes the image of the weekly newspaper and dispels the false perception that Schweizer Familie is purely a family magazine.
In order to draw attention to the great diversity of topics, the Swiss family with the new campaign not simply as a Swiss familybut about the diverse content as "Swiss Adventure," "Swiss Wellness," "Swiss Primeval Forests" and many new cover stories more.
The fresh advertising presence of the Swiss family is now in use with various subjects in print and online.
Responsible at Swiss Family/Tamedia: Marcel Tappeiner (Head of Publishing Tamedia), Daniel Dunkel (Editor-in-Chief Swiss Family), Gabi Wettstein (Head of Marketing Tamedia), Samuel Mollet (Head of Campaign Management Verticals Tamedia), Amélie Khalifa (Digital Specialist Verticals Tamedia), Carolyn Aebersold (Acquisition Specialist Verticals Tamedia). Responsible at MRB: Christoph Bürge (strategy), Silvan Metzger, Bettina Righetto, Lara Roos (consulting), Cyrill Wirz, Frederick Rossmann (creation), Dave Guntern (image editing), Bruno Breitenmoser (production).
