MRB with a refreshingly honest campaign for Knutwiler
In Aqua Veritas: MRB has created the second «refreshingly honest» branding campaign for the family-run Bad Knutwil mineral spring.
The integrated campaign is part of the comprehensive redesign of the Knutwiler brand by MRB and shows several subjects with refreshingly honest advertising messages on posters, e-panels, advertisements and online. It is played out far beyond the borders of Central Switzerland.
Responsible at Mineralquelle Bad Knutwil: Stefan Suter (CEO), Linda Schwenk (Head of Marketing), Marion Walther (Brand Manager). Responsible at MRB: Silvan Metzger (CEO), Roman Steinacher (consulting), Frederick Rossmann, Fabian Zahner (creation), Bruno Breitenmoser, Giacomo Wyss (realization and production), Artbox (image production).
