MRB for Lindt: Infinite Gold Bunnies for Easter
Metzger Rottmann Bürge showcases Lindt’s popular Gold Bunnies and creates an «infinitely» large Gold Bunny display in a very small space at Zurich’s main train station.
The Lindt Gold Bunnies have been around for over 70 years and are known worldwide. The MRB agency has dedicated a small world of experience to the Lindt Gold Bunny. An "Infinity Room" awaits visitors to Zurich Main Station, where they can pose with the Gold Bunny. In the mirror room, you are surrounded by an infinite number of Gold Bunnies from all sides. Light, sound and chocolate flavor round off the Easter experience.
The world of experience is open until Easter Sunday at Zurich HB.
Responsible at Lindt: Sarah Edmonds (Group Product Manager Pralinés & Seasons), Laura Scheller (Product Manager Easter), Joëlle Schmid (Junior Product Manager Easter). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Silvan Metzger, Carol Hämmig (consulting), Frederick Rossmann, Fabian Zahner, Raphael Monsch, Tobias Bühlmann (creation). Production partner: Brogleworks.
