Mona and Mateo: The Basler Zeitung as a Christmas present
The Basler Zeitung and the Basler agency Mona and Mateo have jointly launched a Christmas campaign for subscription sales.
Just in time for the Christmas season, Basler Zeitung presents its gift idea in a programmatic sales campaign. The design originates from the Previous campaignbut receives a Christmas update and shows the product as a hero. This is how shimmering promotional products made of Christmas ribbons and mobiles are created to attract attention and create a Christmas mood.
The campaign has been running on social media and DOOH in the Basel region since the end of November.
Responsible at Tamedia: Isabella Wohlwend, Olivier Goetschi. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Tabea Ott, Hannah Mey, Otis Horiuchi, Joëlle Frutiger, Mona Fluri, Mateo Sacchetti. Photography: Matter of opinion. 3D animation: Studio Yang. Overall animation: Visual Fantastix. Media: Dept Agency.
