Modulator: Evaluate newborns in the maternity ward of Rheinfelden Hospital
Under the slogan «Our harshest critics are just a few days old,» newborns became the stars of a campaign that showcases the maternity ward at Rheinfelden Hospital in a creative way. The concept was developed by the Basel-based digital agency Modulator.
Instead of relying on traditional health advertising, the hospital opted for a humorous change of perspective. The babies rate on https://geburt.gzf.ch/ - on behalf of their mothers - the services of the maternity department. This unusual idea led to an emotional and at the same time credible communication that clearly stands out from conventional hospital advertisements.
The response was measurable: according to the hospital, web traffic increased significantly, as did attendance at information events for expectant parents. The campaign thus shows that creative communication can also have an impact in a sensitive area such as the healthcare sector.
Miriam Crespo, Head of Corporate Communications at Gesundheitszentrum Fricktal, to which Rheinfelden Hospital belongs, says it was a complete success: "The campaign perfectly sums up what we stand for - medical and nursing excellence, humanity and the personal touch. The approach of letting the mothers speak through their babies was clever and sympathetic and conveyed our strengths in an emotional way."
The campaign was conceived and realized by Modulator; accompanying video material is available on YouTube.
More information about the case: https://modulator.ch/work/geboren-im-fricktal/
