Yuh and cavalcade bring money to life: A financial app that makes finances tangible
Managing money doesn't have to be abstract or complicated. The finance app Yuh and the creative agency cavalcade show, through a charming short film, how money can become your best friend—vibrant, tangible, and intuitive.
Imagine if your money was more than just an amount in your bank account. It would be a living companion that you can understand, look after and take with you on your financial journey. The financial app Yuh and the French-speaking Swiss creative agency cavalcade have impressively implemented this idea in their new campaign.
The film focuses on Anna, a young woman who has ambitious plans but finds it difficult to organize her finances. Everything seems abstract and incomprehensible to her - until the Yuh app comes into play. It literally brings Anna's money to life and transforms abstract numbers and symbols into a cute, tameable pet. Money thus becomes tangible and develops from an unattainable concept into a loyal companion that can be grown in a pleasant and intuitive way.
"The problem with money is that it's often intangible," explains David von Ritter, Creative Director of cavalcade. "With Yuh, we wanted to change the relationship with finances and show that money doesn't just have to be a number on a screen."
The campaign, which was directed by Michael Zvegintsev and produced by The Martini Shot, is running on various channels such as TV, social media and print. It impressively shows how the Yuh app revolutionizes the way we handle money and enables a playful approach to finance. An innovative approach that proves that money really can become your best friend.
Responsible at Yuh - Customer: Sonia Milici, Head of Marketing & Sales Laila Bogaert, Brand Marketing Manager Gloria Masala, Digital Marketing Manager Alain Greter, Product Marketing & Partnership Manager cavalcade. Responsible creative agency: David von Ritter, Creative Director Nina Hugentobler, Account Director Gianluca Terzini, Art Director Yoann Cosson, Copywriter Gil Asticher, Account Manager. Responsible at The Martini Shot: Production company: Michael Zvegintsev, Director Lyuda Salashenko, Head of production Tanya Shevchuk, Executive producer Anastasia Kovalchuk, Post-production producer
