Safe on the move with Generali - digitally and in everyday life
Y&R Group Switzerland is promoting Prisma Flex, Generali's modular home contents insurance, on behalf of Generali. New additions to the lineup include cyber insurance and pet insurance.
Customers can now put together their own individual package. Among other things, this can now be supplemented with cyber insurance. For example, if you lose your data due to a software error and have to have it restored, or if you fall victim to a hacker attack, the resulting costs of the damage are insured.
All pet lovers who have always wanted the best for their pets can now also take out pet insurance with Generali and cover themselves for high veterinary costs. The insurance applies to dogs and cats.
Moving images, banners and out-of-home are used for the campaign.
https://www.youtube.com/watch?v=ChsIXrvtmdk
Responsible at Generali: Margrit Zwimpfer (Head of Brand & Proposition Marketing), Ilenia Peluso (Proposition Marketing Manager), Aleksandra Luzna (Proposition Marketing Manager). Responsible at Y&R: Markus Gut (CCO), Benjamin Franken (CD), Louise Zöckler (AD), Natasa Maricic (Text), Claus Bornholt (COO), Sandro Tschuor, Daniela Meier (Consulting), Elias Zurbuchen (DTP), Rafael Tucev, Marlon Perini (Animation).
