Migros/Wirz: A tiny little love story
An elf with butterflies in his stomach: in the new Migros Christmas campaign, little Finn returns and experiences an unexpected emotional adventure.
Migros and Wirz are making the hearts of gnome fans beat faster once again: after celebrating his brilliant comeback last year, Migros' gnome Finn is once again taking on the leading role in the retailer's Christmas campaign in 2024. And this year, Christmas will literally be an affair of the heart for the little guy. In the new story, the elf invented by Wirz falls head over heels in love with a Migros cashier. Fortunately, he realizes in time who is really important to him - his Secret Santa friend Eli.
"Christmas reminds us of what we often neglect in our hectic everyday lives: being there for our loved ones. This time offers the opportunity to consciously pause and show them how valuable they are to us," explains Giovanna Colucci, Project Manager Campaigning at Migros. This year's motto: "Let's celebrate our loved ones. They are the greatest gift." is intended to encourage us to be a little more mindful and attentive to the most important people in our lives. "We thought that the celebration of love could do with a little more love," adds Jan Kempter, Creative Director Wirz Group. In keeping with this, a song was chosen as the musical backdrop for the film that "goes straight from the ear to the heart": "I will follow you" by Nigerian singer Toulouse - a soulful reinterpretation of Peggy March's number 1 hit from 1963.
In addition to the emotional rollercoaster ride of the main story, Finn and Eli's story is told along the entire user journey. For example, a series of online films provide even more heart-warming moments. And various social media assets and display ads whet the appetite for Christmas even more and link to the Christmas platform migros.ch/weihnachten created by the agencies MUTABOR and Apps with love. Here, visitors can discover a variety of digital experiences and delve deeper into the magical world of Finn. The platform offers inspiring stories with a focus on the product range as well as an interactive digital gift guide. There is also a competition in which Finn spreads joy every day with lovingly designed Christmas post and offers the chance to win great prizes. Ideal for the whole family to make the Christmas season even more magical.
But things are also getting cute offline: the somewhat clumsy Finn interacts with Migros' Christmas products on DOOH. This year, for the first time, there is also a whole collection of gnomes with Finn products to spread Christmas cheer at home.
For families who can't get enough of the elves, the popular stories of Finn and his friends are now available to listen to again. The series has been expanded to include six brand new adventures and can be played directly on the Migros Christmas platform.
In short: Finn ensures a "loving" Christmas season at all touchpoints.
Responsible at Migros Supermarkt AG: Remy Müller, Frédéric Zürcher, Giovanna Colucci, Nuria Grab, Tanja Krause, Désirée Strassmann (Campaigning), Lisa Dempster, Corina Edler, Céline Jagisch, Fabienne Kübler, Marta Mielcarek (Area Activities), Simone Blaser, Christian Keller, Patrick Blum, Dominik von Büren (Media), Thomas Blumer (Social Media)
Responsible at Wirz Group: Livio Dainese, Jan Kempter, Matthias Fürst, Florian Siegrist, Elena Gabriel, Elena Knecht, Julia Mutter, Georgia Schildknecht, Nina Riesen, Svea Maeder, Erasmo Palomba, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Corinne Räber, Günter Prächt, Sonja Jegen, Oliver Fäs, Jonathan Müller
Responsible at stories AG (film production): Hanna Maria Heidrich (Director), Carlo Jelavic (Director of Photography), Michèle Seligmann & Yves Bollag (Executive Producer), Louis von Mallinckrodt (Producer), Edoardo Moruzzi (Head of Post Productio), Reto Trösch (Production Designer), Patrizia Jaeger (Costume Designer), Katerina Carambellas (Hair & Make-Up Artist)
Responsible at Passion Pictures London (Animation & CGI): Kyra Buschor & Constantin Paeplow (Animation Directors/Character Design), Anna Cunnington (Executive Producer), Juliette Stern (Head of Production), Rick Bland (Producer)
Responsible at Yessian Music (music and composition): Music Licensing: YESSIAN MUSIC Music Supervisor/Producer: Lars Makie Partner/CCO: Brian Yessian Partner/Head of Production: Michael Yessian Song: I Will Follow You Artist: Toulouse Publishing: Universal Music Publishing Group Label: Low Profile
Responsible for audio postproduction, sound design, mix & music: Jingle Jungle Studio
Responsible at Mutabor Technologies GmbH: Jennifer Michalla, Hoang-Vu Luu, Leonie Lange
Responsible at Apps with love AG: Andrea Zeller, Eduard Zielke, Deni Terzic, Marko Gracin, Magdalena Nuckowska, Monika Sokol
Responsible for Media: Dynamo Team of Dentsu Switzerland AG
