Midpoint and Switzerland Tourism show a lot of female power
The Zurich-based film production company Midpoint has produced a series of videos for Switzerland Tourism in which professional Swiss women’s soccer players each introduce a host city for the UEFA Women’s Euro 2025—and share what personally connects them to that city.
The short films present Switzerland as a diverse travel destination and are intended to inspire both football fans and Switzerland enthusiasts alike. In the films, the professional football players share their personal favorite places and show that there is also a lot to discover and experience outside the stadium in all the venues of this year's European Championship.
The films alternate picturesque shots of the host cities with action scenes of the professional players. At a fast pace, national team player Sandrine Mauron, for example, shows why she is a fan of Geneva, while Coumba Sow shows the photogenic side of Basel and Noelle Maritz presents the highlights of St. Gallen.
"The crucial point during the shoot was to show the professional footballers in their city in a completely natural and authentic way in order to bring the uniqueness and diversity of Swiss cities to life," says Janic Halioua, director and owner of Midpoint Film, which is part of the production pool of Switzerland Tourism.
The films are now available online throughout Europe. On the Landing page football fans can find detailed information on the players, their personal City tips and further links to matches and specific offers.
Responsible at Midpoint: Directing DOP: Janic Halioua, Production Coordinator: Peter Zottl, Ellen Wolf, 1.AC & Drone Pilot: Noah Debbabi, Audio Postproduction: Chris Banks, Head of Postproduction: Noah Debbabi, Edit: Sven Paulin, Noah Debbabi, Wolfgang Weigl, Janic Halioua, Color Grading: Noah Debbabi, Michael Schwendinger, Janic Halioua, Photographer: Colin Frei.
