Butcher Rottmann Bürge celebrates love of the village for Volg
The new Volg advertising campaign by MRB Metzger Rottmann Bürge brings the brand even closer to consumers. The new comprehensive campaign showcases everyday shopping from a perspective that only Volg can offer.
Volg stores are located where people live: in the middle of the village. Here, the village store is often more than just a place to shop. It is a meeting place where people exchange ideas and where some customers even tell the Volg employees about their lives. Shopping in a Volg shop therefore stands not only for geographical proximity, but also for personal closeness. Hardly any other Swiss brand operates closer to the Swiss population than Volg.
Volg at home in the village over 580 times. "For the love of the village" is also the core message of the new Volg advertising campaign, which was launched these days.
Just as every village is unique, every Volg has its own special features - not least because of the different people who shop here. Each of them has their own story to tell.
Village stories thus form the linchpin of the new integrated overall presence, which in an initial phase will be seen on posters, in advertisements, in TV spots or moving images, with content in the company's own media and with a variety of measures in the stores.
Responsible at Volg: Tamara Scheibli, Head of Communications/Publicity. Responsible at MRB: Christoph Bürge (strategy), Silvan Metzger, Bettina Righetto, Lara Roos (consulting), Michael Rottmann, Dominic Wirz, Janine Aebischer, Elgee Wee, Veronica Futterknecht, Oliver Spalt, Leorah Uhricek, Beat Egger, Grit Wolany (creation), Bruno Breitenmoser, Dave Guntern, Ursula Trottmann (realization/production). Rosas & Co (film). Nono Photography (Photo). The Generation Media (Media).
