MetaDesign positions Genève Aéroport as an international player in the aviation industry
MetaDesign is developing a new campaign for Genève Aéroport. The concept highlights its role as a catalyst for relationships and experiences between passengers and airlines. With the tagline «Reach New Heights,» Genève Aéroport underscores its aspiration to be a major international player in the aviation industry.
Following a multi-stage selection process, MetaDesign was commissioned to develop the new campaign for Genève Aéroport. To support the airport’s commercial development and underscore its commitment to excellence, MetaDesign has conceived a B2B campaign that highlights Genève Aéroport’s role as a catalyst for relationships and experiences. The campaign showcases the airport’s unique regional advantages through sophisticated color schemes and visual styles. Targeted at airlines, the campaign will appear in the trade press and includes print ads, web banners, and materials for trade show booths.
Yves-Daniel Viredaz, Head of Marketing and Business Development at Genève Aéroport, says: «We were impressed by the analysis and, in particular, the strategic thinking that MetaDesign demonstrated in its work. The consistent translation of this into the creative process will help us strengthen our reputation and our international presence.»
Sandro Mesquita, Managing Director of MetaDesign Geneva, is delighted: «We are very pleased with Genève Aéroport’s decision to work with us. We are very proud to be able to develop the new B2B campaign and to help a key player in French-speaking Switzerland realign and strengthen its brand.»
