Meta Design sends Swiss Mountain Aid into the future with a new appearance
Schweizer Berghilfe has recently launched a completely revamped brand and is positioning itself for a mountain world that is changing with the times. MetaDesign is responsible for the implementation.
The economic and demographic conditions in the Swiss mountain regions are changing. Schweizer Berghilfe is responding to the new reality in its area of influence by sharpening its brand positioning.
As part of this process, MetaDesign rethought the entire website and developed it from scratch. The typography and the new logo cite trail markings and shapes that have been familiar to the Alpine regions for centuries. An anchoring in the mountain world, which should also be expressed concisely in terms of color.
At the same time, the elements of the new brand identity are constantly being recombined on a modular basis. For cross-media applications that set communicative signals for the entire mountain world.
Alexander Haldemann, CEO of MetaDesign: "Schweizer Berghilfe makes a tireless and valuable contribution to society by supporting the mountain regions. We are very happy to play our part in ensuring that this work continues to be fully recognized in the future."
