"Understanding More": HSLU graduates see behind the facade thanks to Jim & Jim
The agency Jim & Jim, which specializes in NextGen Marketing, developed the multidisciplinary "Mehr verstehen" campaign for the Lucerne University of Applied Sciences and Arts (HSLU). The focus was on posters, social and display ads as well as activation measures.
The measures were aimed at making the diverse range of courses offered by the Department of Engineering & Architecture known to potential students. In addition to conception and project management, Jim & Jim was also responsible for implementation.
The "Understand More" campaign, conceived by Jim & Jim, aimed to raise awareness of the HSLU and, in particular, the nine different degree programs offered by the Department of "Engineering & Architecture" among potential students via relevant channels. For this purpose, the agency specializing in NextGen Marketing created the overarching claim "Understand more" and, in close collaboration with the students, created a separate subject for each degree program - from architecture to civil engineering to medical technology.
The subjects show real students of the HSLU in front of complex machines of the respective special fields or in front of technically demanding buildings such as the Monte Rosa Hut, Zurich Kloten Airport or the futuristic cockpit of a car. In split-screen format, the viewer sees the exterior view on one side, while the other side provides a glimpse into the technical inner workings of the respective object. In a simple but impressive way, this illustrates what the HSLU has to offer: The university teaches the view behind the facade - HSLU graduates "understand more".
The subjects were played in the OOH area as well as via social and digital ads. The campaign was rounded off by various activation measures such as invitations to information days.
