More attention for Xing thanks to online campaign of content and form
A new online campaign is helping to raise awareness of XING Premium in Switzerland. It was created by Content and Form.
Xing, the leading social network for professional contacts in German-speaking countries, accompanies its members through the upheavals in the world of work. In an environment of skills shortages, digitalization and changing values, Xing supports its more than 15 million members in combining work and life as harmoniously as possible.
In spring 2018, Xing passed the one million member mark in Switzerland. The aim is to further increase awareness and use of the business network in the future. The benefits and functions of Premium Membership will also be emphasized. To this end, Inhalt und Form has developed an informal online campaign that presents Xing Premium as a partner for developing one's own professional potential. Both online commercials and online banners are used to advertise the various benefits of Premium membership and link to topic-specific landing pages. The campaign was launched on November 22, 2018.
Responsible at Xing: Sabina Neuhaus (Senior Marketing Manager); Valeria Happel (Junior Marketing Manager); Hatay Sanchez (Online Marketing Specialist). Responsible for content and form: Dominik Stibal (CEO); Marcus Josty (CD Art); David Hugentobler (CD Text); Danusha Kuchtova (Text); Sandro Staudenmann (Graphics); Manuela Marty (Project Management). Spots: Joel Lopez (director); Iwish Productions (producer).
