Mediaschneider supports the Zurich Cantonal Police in the search for personnel
In a pitch for the Zurich Cantonal Police (Kapo Zurich), Mediaschneider Zurich successfully defended the online account in a bidding process.
The aim of the campaign is to inspire potential applicants to join the police force. To this end, long-serving employees talk about their most impressive experiences. The aim is also to make other potential applicants aware of the vacancies.
The campaign was developed in-house by the Zurich Cantonal Police in collaboration with a creative agency. It is run online via a wide variety of channels. The planned media mix in Mediaschneider's concept includes social media, video, display and programmatic.
The campaign has been online since the beginning of November 2021 and will run for some time to come.
Responsible at the Zurich Cantonal Police: Service Recruitment. Responsible at Mediaschneider Zurich: Laura Castellana, Urs Schneider, Janine Nussbaumer.
