Medianovis and Witwinkel: "What does din Papi create?"
Medianovis has rounded out Burkhalter Technics’ new social media presence with five videos that showcase the company’s areas of expertise in a new light. Witwinkel is responsible for the concept and production of the videos.
For the five videos, the occupational groups were selected by the project manager building automation, service technician, electrician, automation technician and chief electrician. "Our goal was to create a holistic concept that explains the complex occupational groups of electrical engineering in a child-friendly and emotional way," explains Tim Stief from Witwinkel. Children of Burkhalter Technics employees were asked: "What does your dad do?". In answering, the children gave free rein to their creativity and invented new business areas for Burkhalter Technics. Suddenly, daddy was no longer a service technician, but a "juice technician".
While the children describe the fathers' activities, the dads' hand movements are shown at work. "With the warm, hearty opening, you also want to know the end, it builds up suspense," explains Christian Bertschinger, Managing Director of Burkhalter Technics. For recognition value in the interview sequences, various props were placed in Burkhalter yellow. A special prop was a UPS toy car, which was redesigned in the Burkhalter CI/CD. The children recognized the car immediately and had great fun with it.
The videos are now being used to put the spotlight on the professional groups at Burkhalter Technics. Potential applicants should thus be made aware of the work at Burkhalter in an emotional way. Two of a total of five videos have already been published on the Burkhalter Technics LinkedIn channel.
Responsible at Burkhalter Technics: Christian Bertschinger, Sabrina Brunner. Idea & Concept: Tim Stief, Gian-Andrea Lüthi. Director: Tim Stief. Camera: Gian-Andrea Lüthi. Sound: Florian Hillner. Visual Effects: Timon Graber. Concept and editing of social media: Christian Greder.
