McKinivan creates retail presence for Kadi Frites
With the goal of raising its profile among end consumers, Kadi recently took the plunge into small-packaging and retail. McKinivan created the brand identity and all promotional materials for this initiative.
The manufacturer of potato products and frozen specialties Kadi ventured into the end consumer market last year. The company, which has been supplying French fries to the food service industry for years, has expanded its portfolio to include small packs and retail products for private use.
French fries are at the heart of Kadi, and the company has developed numerous varieties over the years. Now Kadi wants to make it possible to enjoy them at home.
McKinivan has developed a B2C campaign under the motto "Treat yourself!". It presents itself as a mix of pack shots, illustrations and images. This approach is not only reflected in the retail packaging, but also runs through all communication measures.
The campaign includes a variety of advertising materials, including cooler bags, conical bags, food trays and bait posts. A particular highlight was the complete redesign of the existing Kadi food truck. Thanks to a rebranding, the food truck now shines in the new, appealing design of the current campaign.
Responsible at Kadi: Norman Hunziker (Team Leader Marketing Communication); Kisanth Raveendran (Online Communication Manager); Athina Petitpierre (Junior Corporate Communication Manager). Responsible at McKinivan: Michael Meier (consulting); Nina Goldiger (design); Joëlle Stocker (design), Nina Vagli (text); Andreas Treichler (desktop publishing).
