Maybaum for Swisspor: quickly planning a roof
Swisspor has launched an online tool that allows architects, engineers, and planners to design pitched and flat roofs. To mark the launch, Maybaum Film created a high-energy product video designed to inspire people to use the tool.
As a manufacturer of products and systems for energy-efficient building envelopes, Swisspor knows the problems of the target group. Buildings often have to be planned under time pressure, extensive standard specifications and complex requirements in terms of their cost-effectiveness. The "SwissporConfigurator" is designed to help here.
Maybaum Film was commissioned to implement an online campaign to promote the newly launched online tool. The centerpiece is the product video, which shows the advantages and most important functions of the "SwissporConfigurator" in a compact form. In the film, an architect is teleported from his office to different roofs, where he gets to know the core functions of the tool in around one minute. The film focuses on time savings and simplicity, showing how quickly and easily previously time-consuming and complex work can be completed.
A 17-second cut-down was created for the online campaign, which is played out in 16:9, 1:1 and 9:16 formats and accompanied by various banner formats. "Swisspor is the perfect example of an omnichannel campaign with a video-first character," says Michel Alraun, producer at Maybaum Film. "The main film was used to generate all the necessary advertising material to attract attention on all relevant channels."
Responsible at Swisspor: Loriana di Tomaso (Project Manager Marketing & Communication). Responsible at Maybaum Film (development and production): Director: Michel Alraun, Cinematography: Nikolas Reigel, Editing: Nikolas Reigel, Sara Maag, AI and VFX: Remo Wyss, Sarah Bernhardt, Color: Silvan Michel, Sound: Sidekick Studios, Sound design and mastering: Tim Zumstein.
