Maybaum Film and Smile focus on music video aesthetics
For its current TV campaign, the online insurance company Smile is featuring well-known faces. In the commercial produced by Maybaum Film, Stress and Naomi Lareine show how they deal with car damage.
In the current commercial for Smile insurance, David Magliocca makes a guest appearance, which he won at the Smile Swiss Influencer Awards in 2023. Together with singer Naomi Lareine, he sits singing in a convertible. The atmospheric wafts of mist and the moody lighting are strongly reminiscent of a music video. In the next scene, however, it is revealed that the fog is smoke rising from the hood of the car. Stress, a rapper from western Switzerland, looks over the hood and points out that the car is no longer working. Lareine remains relaxed, however, because she is insured with Smile.
"The new commercial not only shows the benefits of our insurance in a humorous way, but also brings the energy and talent of Naomi, Stress and Davide to the screen," says Chris Benros, responsible for marketing at Smile Insurance.
The TV commercial, which was completed in half a day of shooting, will be broadcast on all major Swiss TV channels and will also be seen in cut-down versions on social media. The content will also be used on the company's own media channels to maximize the campaign's reach and impact.
Responsible at Smile: Chris Benros (Lead Media & Communications). Responsible at Maybaum Film: Richy Hafner (director); Florian Venedey (producer); Nikolas Reigel (camera & editing); Silvan Michel (camera assistance & color grading); Tim Zumstein (sound design/mastering).
