Maybaum Film directs "joy to go" for Selecta
The workplace of the future must be flexible enough to adapt to a wide variety of needs. To ensure that refrigerators and coffee stations are always stocked with fresh supplies, Selecta offers a range of solutions. The product video by Maybaum Film aims to show that this creates a positive atmosphere in the office.
Whether early or late shift, mini-workload or online meeting marathon - everyone needs a little refreshment from time to time. You can get them at the Selecta Foodies Micromarket, in smart refrigerators or at the coffee stations of Starbucks, Pelican Rouge, Lavazza or Nescafé.
On two days of shooting at the new Selecta headquarters in Cham, Maybaum Film realized the claim "Joy to go" and staged Selecta's wide range of products. The focus was on joy - in lively situations real employees* meet each other at different food and beverage offers.
We all need our moments of joy," says the film. And it is precisely this joy that the film is intended to bring to life," explains Sarina Künzli, Group Communication Selecta. "Although we show how our products work, we didn't want to focus on the technology, but on the joy of life it spreads."
The film can be used in a variety of ways and is intended to help demonstrate that Selecta has the right solution for every type of business. From the small coffee corner to the fully developed Foodies-Micromarket.
Planning for a sequel to the film is already underway. In it, an even broader product range is to be depicted and the international positioning strengthened.
Responsible at Selecta: Sarina Künzli (Group Communications & Engagement Manager). Development, concept and production: Maybaum Film. Voice recordings: Bluebox Recording Studios.
