Maybaum: 90s vibes for the 30th anniversary of Smile Versicherung
To mark Smile Insurance’s milestone anniversary, Maybaum Film presents a lovingly staged depiction of a call center from 1994, the year the company was founded, bringing that era back to life with all its distinctive details.
Content creator and actress Anaïs Decasper takes on three different roles in Smile's anniversary commercial. With a good dose of wit, charm and irony, she embodies exaggerated call center agents from the 1990s who have to deal with bizarre and crazy telephone inquiries.
On set, CRT screens, chunky table partitions, corded telephones and boy band posters create the perfect 90s atmosphere. "It was important to us to capture the zeitgeist of the 1990s in an authentic yet humorous way. Anaïs used her versatile talent to portray the characters in a lively and very entertaining way," says director Richy Hafner from Maybaum Film.
The commercial is a tribute to the beginnings of Smile Versicherung and shows how far the company has come in the last 30 years. At the same time, it conveys the message that despite all the technological advances, people remain at the heart of insurance services.
The anniversary film is Maybaum Film's third production for Smile Insurance in 2024 and will be shown on all major TV channels, on the usual social media formats and on the company's owned media channels.
Responsible at Smile: Chris Benros (Lead Media & Communications). Responsible at Maybaum Film: Richy Hafner (director); Florian Venedey (producer); Nikolas Reigel (camera & editing); Silvan Michel (camera assistance & color grading); Tim Zumstein (sound design/mastering).
