Matchcom for Livit: sporty campaign with humor
The Swiss Life Arena in Altstetten will be the new home of the ZSC Lions. In addition to a sports and event arena, office and commercial space will also be created. To promote its marketing, Matchcom was commissioned by Livit to create a digital campaign based around the field hockey player "Leon".
The Sports and event arena in Altstetten is getting a charismatic salesman, janitor and yoga teacher in the shape of "Leon". His trademark? He always appears in full field hockey gear. The character, developed by Matchcom, markets the arena in short film sequences in his direct manner.
"The campaign works with humor, which has never been seen before in advertising for office and commercial space," says Roland Sennhauser, Managing Partner at Matchcom, confidently. The creative film sequences are distributed digitally as the main element of the multi-channel campaign and lead interested parties to the landing page for space marketing. The target group is consistently picked up - from the approach to the various film subjects to the virtually set up service areas.
Responsible on the customer side: Philippe Frei, Luca Ochsner (Livit), Roger Gemperle (ZSC Lions Ice Hockey). Responsible at Matchcom: Roland Sennhauser, Gina Kopp. Responsible at Happy Content: Patrick Müller, Michèle Fischhaber (Happy Content). Text: Tom Zürcher.
