Marty-Trezzini and Studio Y3 provide relaxation in Zurich
The days leading up to Christmas are short, dark, and often a little stressful. Marty—Trezzini’s poster campaign for the Zurich yoga studio «Studio Y3» is designed to have a calming effect just by looking at it.
The days are short and dark. Christmas is coming soon. There's a lot going on. Time to pause for a moment and gather energy for the new year. The Zurich agency Marty-Trezzini sees this as the perfect time to introduce the young yoga studio "Studio Y3" to Zurich residents.
With an activating campaign, passers-by should see how they will feel when they visit Studio Y3: You should not only be able to switch off in the studio, but now also on the go. This is ensured by playful social ads and posters at streetcar stops that lead to three guided meditations. In just three minutes, commuters can find new focus, peace or energy with the on-the-go meditations. No matter where they are.
The poster subjects form the heart of the campaign and were carefully color-psychologically matched to the desired effect of the meditations in advance: Blue has a calming effect, green provides the necessary focus and orange is intended to give new energy. One scan is enough to briefly forget the hectic pace of everyday life.
The posters have been on display across the city of Zurich since last week. Targeted social media ads will follow in the coming week.
Responsible at Studio Y3: Cecilia Vedder (owner). Responsible at Marty- Trezzini: Alix Gerber (creative direction/consulting), Francesca Kleinstück (concept/text), Emil Maeder (graphics/motion design).
