Marty/Trezzini for Lily's: Open Doors for 20 Years
To celebrate the 20th anniversary of its delivery service Lily's, the company is thanking its loyal fans - with a campaign by Marty/Trezzini based on the most popular orders.
Lily's Delivery turns 20 - and thanks customers for their loyalty with a campaign of Mart/Trezzini. At the center: the trust of Lily's fans, who invite the couriers into their homes every day to enjoy a culinary treat. That's why the focus of the anniversary campaign is not on the food classics, but on the people who have been inviting Lily's into their homes for two decades.
Evaluations of the most popular orders
The multichannel campaign spans multiple online, social, print, and OOH channels and focuses on the reactions, emotions, and facial expressions that the iconic delivery service evokes in customers. At the heart of the campaign is a data-driven analysis of the most popular orders by location. This enables a targeted creative concept and tailored distribution of campaign assets - with humor and always with the motto: "For 20 years, you've been opening your doors to us. We say thank you."
Responsible at Lily's: Christina Isenegger (Management), Kai Schünemann (Corporate Identity). Responsible at Marty/Trezzini: Yves Marty (project management & direction), Gianluca Trezzini, (production & photography), Tim Rüegg (camera), Emil Maeder (1st AC), Aurelio Ghirardelli (lighting), Romina Haener (text).
