Marty-Trezzini: 20 ingredients, 20 minutes, 20 years of Lily's Basel
Zurich agency Marty-Trezzini celebrates the 20th anniversary of Asian restaurant "Lily's" with an artful campaign that tastes.
For 20 years, Lily's Maxim has been a center for modern and creative Asian cuisine. And it's right in the heart of Basel. A place where Art Basel curators as well as university students and families come together to enjoy fresh Asian dishes in a lively atmosphere.
Now the restaurant is celebrating its 20th anniversary with a colorful, cheeky and loud campaign. For this purpose, four up-and-coming artists were invited to the restaurant during Art Basel 2023 and entrusted with the following task: to individually interpret 20 years of Lily's Maxim in just 20 minutes using 20 essentials from Lily's.
The nine plate artworks created from them form the heart of the campaign. In addition to limited-edition postcards, this also results in nine poster sujets that are visible at 50 locations in Basel's city center.
In addition, the creative process of the artists was documented in an activating film.
Responsible at Lily's: Christina Isenegger (Management), Kai Schünemann (Corporate Identity). Responsible at Marty-Trezzini: Yves Marty (project management), Francesca Kleinstück (text), Gianluca Trezzini (production, photography), Emil Maeder (camera, edit), Tim Rüegg (camera). Artists:inside: Remo Hiltebrand, Gioia Trezzini, Soraya Blumer, Gian-Franco Mazzola.
