Marko and Dojo give Secondhand a new look
With a combination of a social media platform and a Swiss online marketplace, Marko aims to make secondhand shopping more social—which is also the focus of Dojo Berlin’s launch campaign.
The new online marketplace Marko wants to appeal to young people in particular with a novel approach: The website combines marketplace and social media platform; in order to convince as many Swiss people as possible of this, the agency Dojo Berlin has created a campaign that is intended to reveal in a colorful way what is at the center of Marko: the sellers who, in addition to their secondhand items, also present their individual style.
For the launch of Marko, the Berlin agency Dojo created colorful subjects under the slogan "Catch me on marko.ch" to highlight the stories behind the secondhand items and their sellers. The campaign photos were realized by Apricot Berlin in analog photography. Headlines such as "From my Ex to u" or "Put yourself in my shoes" are intended to encourage consumers throughout Switzerland to buy secondhand items themselves.
Responsible with Marko: Lara Thurnheer (Head of Marketing), Iva Bozovic (Strategic Advisor), Anne-Sophie Jentgens (Social Media Manager), Alexander Sutter (Co-Founder). Responsible at Dojo Berlin: Lisa Jost & Selma Lorang (project management), Eric Wittstock (creative direction), Jessica Körfer (art direction), Emma Reipert (copywriting), Stephan Heim (superordinate).
