Brand identity for exclusive real estate project

Bohlgutsch combines all the advantages of a stately detached house with those of a low-maintenance condominium. Individually convertible additional rooms complement each apartment and offer valuable space for a very personal quality of life. With shared meeting rooms and the "Guest House" available to guests, the apartments meet the highest standards. Bohlgutsch is refined luxury combined with stylish understatement.

Gyselroth developed the Bohlgutsch brand for an exceptional residential concept in Zug. The brand development and communication were always geared towards the exclusivity, naturalness and uniqueness of the real estate project. The materials used in the communication media emphasize the high-quality architecture. The combination of a book and a plan folder offers an optimal interplay of emotional impressions and practical cornerstones. Both elements appear natural and modest from the outside. When opened, the high-quality workmanship is impressive, underlining the quality and elegance of the property. A sample box offers a haptic experience in addition to the visual communication elements. The inside of the leather box shows the material world of Bohlgutsch - from the wood for the entrance door to the stone in the bathroom.