Madonna for Streuli Pharma: TV commercial with a yawning effect
With Luce D3, Streuli is launching a vegan D3 (sun) vitamin. Madonna is promoting the new product in a TV commercial—the first in the company's approximately 150-year history.
Especially in winter, a vitamin D deficiency occurs in many. Madonna's TV commercial is meant to counter the winter dreariness with a joyful "boo" and get everyone in a positive mood.
The spot has been on air since Saturday and will be seen on Swiss TV, selected online platforms and social media over the next few weeks.
Responsible at Streuli Pharma: Reto Stahl (COO), Jürg Vogel (Sales Manager), Nadja Lilienfeld (Project Manager Marketing). Responsible at Madonna: Massimiliano Madonna (strategy/consulting), Sigi Simader (AD/concept), Urs Zwyssig (text/concept). Film production: John Allen. Media agency: JBW Media.
