Made and Zweifel cause a stir with "Chips Heaven" at open airs
The festival season has begun, and with it, Zweifel has kicked off its new campaign at various music festivals. With Made Marketing and a new concept, Switzerland’s most trusted brand aims to enhance its brand experience and presence.
Chips Heaven is where every festival-goer wants to go. The way there is a six-meter long smooth ramp with a 19-degree incline. Anyone watching quickly realizes that the heavenly course is quite a challenge. The smooth surface demands concentration and skill. There are only two minutes left to reach the sky and thus the buzzer. The slippery surface entertains spectators and participants alike.
Zweifel developed the concept for "Chips Heaven" together with the Made Marketing agency. In intensive creative workshops, brainstorming sessions and the obligatory visit to the Zweifel factory in Spreitenbach, the team approached the Zweifel festival appearance for the next three years step by step. "We are happy with the Chips Heaven. Our specifications - challenge, fun and visibility - were met in full," says Adrian Müller, Head of Live Marketing and Sponsoring at Zweifel. The implementation phase was particularly exciting and intensive, says Jann Falett, Live Marketing and Sponsoring Manager at Zweifel, who was one of the first to venture up the ramp.
The project risks were tested for feasibility by Made Marketing with prototypes (angle of inclination, substructure, insulating materials, surfaces, LED tower, effect control). The participants do not notice that a lot of technology and know-how is behind it. "That's the way it's supposed to be. The focus is on having fun," says Müller.
Zweifel's festival concept includes three touchpoints. At the entrance, festival visitors are given a sample packet. Those who bring the empty packet to the Zweifel stand can take part in the Scan&Win game, win goodies from Zweifel and make their contribution to combating littering. Chips Heaven" will be stopping off this summer at Openair Lumnezia (July 19 to 21), Heiteren Open Air (August 10 to 12) and Open Air Gampel (August 16 to 19).
Responsible in case of doubt: Adrian Müller (Live Marketing and Sponsorship Manager), Jann Falett (Live Marketing and Sponsorship Manager). Responsible at Made: Beda Binder, Cristian Conde, Curdin Decasper, Rachel Manetsch, Jeremy Donath (brainstorming, concept, technology, programming, story, planning, implementation). Responsible at Jim&Jim: Robin Steiner, Tim Kesseli (promotion).
