Lumina Health for KSA Aarau: So that the air doesn't run out
The Lumina Health agency is launching a campaign for the Aarau Cantonal Hospital focusing on pulmonology, thoracic surgery, and sleep medicine. The campaign centers on patients’ experiences and medical expertise.
The current «Air – Lungs – Life» campaign by the Aarau Cantonal Hospital (KSA) aims to raise awareness of the importance of healthy airways and comprehensive care for lung and thoracic diseases. «With this omnichannel campaign, we’re setting a new standard in communication about lung health—it’s innovative, eye-catching, and present across all channels,» says Tarja Zingg, campaign director and managing director of Lumina Health. «It was important to us to convey the complexity of pulmonary and thoracic surgical conditions from the perspective of both patients and the medical community.»
Informative and approachable at the same time
At the heart of the campaign is an informative magazine that combines expert insights, patient stories, useful tips for everyday life, and playful elements such as a comic strip and a puzzle page. Alongside this, the campaign is being rolled out across various channels—from social media to bike racks to animated in-house screens.
The campaign visual combines rationality with emotion—two seemingly opposing concepts that are closely intertwined in medicine. The blend of AI-generated lung visualizations and playful illustrations is intended to reflect this tension.
Responsible at KSA: Julien Buro, Ralph Schröder, Claudia Morach, Johanna Häseli; Contact at Lumina Health: Tarja Zingg (Strategy, Concept), Corinne Dietziker (Design), Lena Rauh (Project Management), Steph Kohler (Editing); Photography: Phil Wenger.
