LSA Talk: AI in advertising production using the example of the Jürgen Klopp commercial
During Wednesday's LSA Live Talk, the use of artificial intelligence in advertising production was discussed in the context of the highly acclaimed advertising campaign by Deutsche Vermögensberatung (DVAG) featuring Jürgen Klopp.
The TV commercial was created using deepfake technology and an AI-generated voice, with Klopp only being present for a short time. The experts Petra Dreyfus (Wirz), Caspar Heuss (Wirz) and Michael Rebstock (DVAG) discussed with Christof Zogg the prerequisites for the successful use of AI, the use of the technology and the associated opportunities and risks, particularly with regard to deepfakes.
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LSA Live Talk "Digital Business Transformation"
In the live talk series "Digital Business Transformation", Leading Swiss Agencies discusses trends and best cases on digital topics together with experts, clients and agencies. The live talk shows how new technologies are finding their way into practice and what opportunities are opening up for the communications industry. The talk takes place regularly and provides marketers interested in digital with an insight into groundbreaking practical cases from LSA agencies and their clients.
