Live your best life in the NaturMetropole graubünden
«Are you already living the best version of your life?» This is the question posed by WIRZ’s latest campaign, which promotes the canton of Graubünden as an attractive place to live under the umbrella term “NaturMetropole.”.
Graubünden has a challenge: Everyone knows that it's a great place to spend a vacation. But unfortunately, not everyone knows that the largest canton is also a good place to live and work. To solve this dilemma, WIRZ asks all non-Graubünden residents a simple but existential question: Are you already living the best version of your life? Or wouldn't daily life in Graubünden be much better after all?
In response to this, this year's campaign focuses on the diversity and exciting contrasts that the NaturMetropole graubünden has to offer. Because when you are shown the abundance of highly interesting jobs, the proximity to nature and the cultural diversity, you are quickly convinced of life in the largest canton.
"Graubünden offers real added value with its total package of attractive living space and professional fulfillment," says Gieri Specha, managing director of Marke graubünden.
That is why a film forms the heart of the campaign, in which the protagonist from Graubünden shows the viewer at breakneck speed what life and work is like in the NaturMetropole. Whereby the Grisons version would not only have "Schaffa im Grind", but also relaxation, nature, sports, culture and many friends.
The elaborately produced 35-second spot and two other short spots finally lead to the decisive, second question: So, why don't you actually live in Graubünden? Future residents of Graubünden can find out more on the Hub naturemetropolis.ch about living and working in the mountain canton and also search directly for vacancies there.
The campaign can be seen immediately on TV and on various online channels and is designed to run for several years.
Responsible at graubünden: Gieri Spescha (Managing Director Brand graubünden), Andrea Beerli (Deputy Managing Director Brand graubünden), Yves Luetolf (Director Marketing Graubünden Ferien), Marc Held (Senior Marketing Manager Graubünden Ferien).
Responsible at Wirz Group: Livio Dainese, Jan Kempter, Florian Siegrist, Evelyn Schellenberg, Hannah Züttel, Emma Ulrich, Nico Keramaris, Cosima Lang, Ria Meghji, Simone Jehle, Fabian Nold, Janna Löhr, Stephanie Ackermann, Miya Aschwanden, Marleen Diener, Julia Keller, Hinrich Wittern, Erasmo Palomba, Ruwanie Hayoz, Constantine Wrage, Sarida Bossoni, Giovanni Bucca, Yussef Serat, Karin Gartmann, Philipp Ortner, Bastian Heer, Kerstin Lenz.
Responsible for production: Navada (Film Production), Maximilian Speidel (Director), Mariska van Lavieren (Executive Producer), Pierre Castillo Bernad (DoP), Thomas Cervenca (Editor), DubDub Studios (Audio Postproduction), DJ Mico - civic Marco Baier (Music), Das Alte Lager (CGI/VFX), Nurali Kushkov (Grading).
