KSP shows meerkats from Walter Zoo for Volkswagen offers
Check this out, everyone: Volkswagen's offers are even winning over real meerkats. The agency KSP Krieg Schlupp Partner created a campaign for Amag based on this concept.
KSP has implemented an animal-themed campaign for the offers of Volkswagen's warehouse sale, which runs until October 31, 2018. "The offers are so attractive that you should take a closer look, which is what the funny meerkat gang does," the agency explains its idea in a statement. For the Golf and the Tiguan Swiss Line, for example, there are interesting leasing offers or price advantages that amaze everyone, it says.
The meerkats are not 3D creations, but were photographed live at Walter Zoo in Gossau. The trusting animals reportedly even had a lot of fun during the shoot.
The campaign has been running since this week via banners, a 20-minute branding day, print and POS.
Responsible at AMAG: Giselle Vaugne (Head of Marketing Volkswagen), Melanie Felder (Teamleader Marketing Communication Volkswagen), Tanja Schärer (Marketing Communication Manager Volkswagen). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein (Creative Director), Daniel Zehnder, Jürg Waeber, Nico Kesper (Text), Michelle Mancina, Florian Kech (Graphics), Franziska Saxer, Nina Stebler, Stéphanie Tschanz (Consulting), Noemi Rubera, Bianca Jäger (DTP), Jonathan Heyer (Photography), Pixelpolish (Image Editing), Ansichtsache (Litho), Daniel Krieg (Overall Responsibility).
