KSP and VW Passenger Cars celebrate 50 years of the Golf
Fifty years after its launch, the VW Golf is now in its eighth generation and available on the market. To mark the anniversary, KSP has launched a campaign.
The VW Golf has been around for 50 years. And in its eighth generation, the car is more attractive, smarter, and more efficient than ever.
The Zurich-based agency KSP showcases this in a cross-media campaign that looks back with nostalgia while also looking forward with enthusiasm. On billboards, in movie theaters, across many digital channels, at all Volkswagen dealerships, and even in the form of an entertaining digital Golf game.
Person in charge at Amag Import, Volkswagen: Melanie Felder (Head of Marketing), Melanie Hanimann (Trade Marketing Manager), Jennifer Kober (Digital Marketing Manager). Responsible at KSP: Alba Rau (Senior Art Director), Stephanie Waldvogel (Senior Motion & Video Creator), Nico Kesper (Copywriter), Sophie Beisswenger, Andrea Neff (Consultants), Manuela Hollenweger, Bianca Jäger (Production), Daniel Krieg (Strategy), Webrepublic (Media), Swiss Online Publishing (Social Media), Setaprint (OOH Printing), Slaughterhouse (Film Post-Production), Jingle Jungle (Film Sound), Ast & Fischer (High-End Image Editing), Supertext (Translation), Brame (Gamification Implementation).
