KSP and Sven Germann create biodynamic imagery for Demeter
KSP has created a new visual world for Demeter. Six Demeter producers were accompanied and their work captured photographically.
Demeter is the oldest organic farming association. Biodynamically produced products have been sold under this protected trademark since 1924. The guidelines to be adhered to are the strictest of all organic labels.
In collaboration with photographer Sven Germann, KSP created a new visual world for Demeter. Six different Demeter producers, such as farmers and winegrowers, were visited and followed step by step from seed production according to Demeter guidelines to harvesting and processing.
The result is an authentic and appealing, unaffected visual world that is intended to whet the appetite for the diverse range of biodynamically produced Demeter products. The images are now being used in various Demeter print products and on the new website.
Responsible at Demeter: Aline Haldemann (Marketing); Eva-Maria Wilhelm (PR and Communications). Responsible at KSP: Benny Goldstein (CD); Marc Gooch (consulting); Sven Germann (photographer); Giacomo Wyss (image processing); Michael Vogel (digital).
