KSP gives Coop Naturaline a fresh spring look
Coop is relaunching the Naturaline brand for the 2022 spring season. It features a new logo that aligns stylistically with the other sustainable labels in the series, Naturaplan and Oecoplan. The logo was created by the agency KSP Krieg Schlupp Partner.
In addition, the new image world is even more natural than before. The shooting for this took place on location, on a Thurgau farm with many animals in November. Weather luck, a few complementary spring images and a little Photoshop made the authentic and sustainable shooting possible.
Zero Waste Fashion is now also available from Naturaline. To this end, Coop and Remei initiated a design competition at the Swiss Textile College to reduce textile waste to a minimum as early as the design stage of a garment. The students' winning outfit is available in the Naturaline spring collection.
What should not change is that Naturaline should continue to stand for "organic & fair" even after 25 years. The entire range is CO2-neutral and every single item is traceable back to the cultivation of the organic cotton. On air now in the brochure, on advertisements, at the POS, in the newsletter and on the Coop City website.
Responsible at Coop City: Ursula Künzle (Head of Advertising WH), Katja Martucci (Project Manager Advertising WH), Pia Bracher (Head of CM/Procurement Near- and Non Food).
Responsible at KSP: Anita Kummer, Uwe Schlupp (Creative Direction), Jelena Germann (Graphics), Barbara Sarras (Text), Melanie Hanimann, Aline Herzog, Jashica Jayakumar (Consulting), Manuela Pasanen, Bianca Jäger (DTP), Detail (Image Editing and PrePress), Astrid Grosser (Photo), Mirjam Käser (Styling), Danielle Stutz, DS Photographers (Production).
