KSP for VW: I am also a big step into the future
Volkswagen and SBB team up - KSP promotes the campaign with a tribute to a campaign classic.
On the initiative of Volkswagen, SBB and Volkswagen are launching a joint mobility campaign. From now until the end of November, you can get CHF 1,000 in SBB mobility credit when you buy a VW stock vehicle. The credit in the form of a gift card can be redeemed at SBB counters or SBB ticket machines as well as at all participating transport companies.
The national, integrated 360-degree campaign for the campaign was created by KSP. It dramatizes in a cheeky and catchy way that "the new mobility" is a togetherness and not a togetherness against each other. The campaign is also a tribute to a Swiss pioneer of the new mobility, the ZVV, which made the topic accessible to the greater Zurich area in 2000 with its "I am too" campaign.
Where VW's mobility journey will continue is not only shown by the action and the campaign itself, but is also made clear by the naming of the campaign site Volksmobil.ch.
Peter Schmid, head of the Volkswagen brand, is convinced by the joint mobility campaign with SBB: "This campaign impressively manifests that AMAG as a mobility provider, and with it the Volkswagen brand, is willing to go beyond the existing limits of individual transport and to find mobility solutions for the future together with partners like SBB."
For SBB, the partnership with Volkswagen is more than symbolic. Dominic Hirt, Head of Marketing at SBB Passenger Traffic, says of the collaboration: "SBB is committed to holistic mobility solutions that combine different modes of transport in a meaningful way - because only together can we successfully tackle the challenge of increasing mobility needs. We are delighted to be working with Volkswagen to test this new service in Switzerland."
Responsible at AMAG: Peter Schmid (Head of Brand Volkswagen); Giselle Vaugne (Head of Marketing Volkswagen). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein (creative director); Jürg Waeber, Daniel Zehnder, Patrick Bucher (text); Michelle Mancina, Florian Kech (graphics); Franziska Saxer, Nina Stebler (consulting); Noemi Rubera (DTP); Craft367 (production); Daniel Krieg (overall responsibility).
