Kreisvier combines for Jumbo image spot with price campaign
In its new campaign, Kreisvier Kommunikation is literally drumming up support for the Jumbo home improvement store—with the sound of DIY. And in doing so, it’s highlighting not only the brand but also its great deals.
At the Swiss supplier for garden, construction and hobby, there is everything that the DIY heart desires. With the new TV commercial, Jumbo therefore wants to focus on DIY and the various projects and plans of the Swiss people that can be realized with Jumbo.
The new TV spot celebrates the rhythm of DIY: hammering, sawing, painting and many other craft sounds interweave to create a pulsating track that encourages people to join in and accompanies Swiss people's projects to successful completion. Three spot variations, each with an advantageous offer integrated into the spot, are also designed to promote low prices. In action, it adds to the rhythm of the film.
The spot with the first offer has been running on TV stations throughout Switzerland and on YouTube since mid-month. The other two versions with further promotions will follow in the next few weeks.
Responsible at Jumbo: Zorica Jurkovic (Advertising Manager), Theres Kummer (Advertising Project Manager). Responsible at Kreisvier Communications: Serhat Yokus, Iva Burmester (Consulting), Carmen Stähelin, Sven Kahler, Natasha La Marca, Samuel Knaus (Creation), Imke Fichter, Lorena Wissler, Zeynep Danyeri (DTP), Image Editing: Sturm AG. Responsible at Shining Film AG: Leonardo Sanfilippo (executive producer), Stefan Girtanner (senior producer), Nathalie Maibach (line producer), Mirjam and Lukas Fröhlich (director), Sven Probst (director of photography), Wolfgang Weigl (editor), Unsere Farben, Jürgen Kupla (colorist), Jonathan C. Meier (music composition), Dubdub, Gregor Rosenberger (sound design). Voice recordings: The Cover Media.
